Our Purpose

We stand by 3 core values that define Jajamän:
> Inclusivity <
We aspire to make beautifully-crafted products with a Nordic touch. The focus lies on creating minimalist and timeless looks that do not forgo functionality, for everyone.
> Integrity <
We work towards conducting our business responsibly, in all possible aspects. Using sustainable materials and adopting ethical practices lies at the heart of Jajamän's operation.
> Impact <
We aim to take an active part in revolutionising the fashion industry. With an emphasis on environmental and social impact, innovation through R&D is at the forefront of our work.